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Our Journey

At Max Life Insurance, with each milestone, we have raised the bar for our services and product offerings. Take a look at the developments made over the years.

  • Won the Indian Insurance Awards, 2015 "Bancassurance Leader Award" and "Agency Productivity Award"
  • The Brand Trust Report called us "The Most Trusted Private Life Insurer"
  • Announced its foray into the E-Commerce space with the launch of the 'Max Life Online Term Plan'
  • Re – named "Max Life Insurance Co. Ltd."
  • Reached US$ I billion mark in total revenue and recorded its maiden shareholders' profit
  • Became the largest non bank private life insurance company in India
  • New ULIP range launched
  • Axis Bank Tie up
  • Turned Profitable
  • Launched first universal life product
  • Received CIO 100 Technology Award, 2009
  • Awarded the Gallup Great Work Place Award, 2009
  • Awarded the super brand status
  • Awarded the Asia Insurance Industry 'Innovation of the Year' award, 2009
  • Crossed paid-up capital of Rs. 1,000 Crore
  • Entered the health insurance segment
  • Crossed 300 MDRTs (Million Dollar Round Table) attendances
  • Inaugurated dedicated operations centre
  • Sold more than 2 million policies
  • Opened 200th General Office
  • Crossed the Rs. 1000 Crore of AFYP and Rs. 2500 Crore of total revenue
  • Set up dedicated operation centre
  • Placed in the top 3 in Asia insurance industry awards for Life Insurance Company of the year
  • Launched ULIP retirement, ULIP children and ULIP endowment products
  • Sold more than 1 million policies
  • Crossed 200 MDRTs (Million Dollar Round Table) attendances
  • Crossed Rs. 1000 Crore of total revenue
  • Opened the 100th General Office
  • Launched pay endowment for semi-urban ULIPs
  • Completed Rs. 500 Crore of AFYP (Annual First Year Premium)
  • Launched Life Maker - our first unit linked product
  • Formed first Bancassurance relationship
  • Completed Rs. 100 Crore of AFYP (Annual First Year Premium)
  • Received the first corporate agency relationship ISO 9000:2001 certification
  • Launched 'retirement par endowment' product
  • Sold 100,000 individual policies
  • Started rural distributorship network in Punjab
  • Attended first MDRT (Million Dollar Round Table)
  • Launched level term children's endowment products
  • Exceeded Rs. 1000 Crore in Sum Assured
  • Opened first General Office
  • Sold first policy (in force)
  • Launched whole life, term and endowment policies
did you know

We have sold around 50 lakh policies since inception.


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