What are the E-mail marketing strategies for Life Insurance Agents?

An attractive email is an email that will make most customers read your email. For that, you need designing tools and learn some email tricks. When you send your emails to your prospective customers, they should catch attention immediately. There are several tools that you can use such as InkBrush, Litmus Builder, Smashing Magazine’s Email Design eBook and more. With the help of these tools, you will get your hands on the most creative emails.

Have you observed that you get emails more on festivals such as Dussehra, Diwali, Holi and Eid? The companies targeting you remind you of shopping on those days. Similarly, before you sell insurance policies, if you start sending emails during festivals and events that are trending, people will be more interested. Before you start with this trick, you need to have three factors checked. How many emails are you sending now? How many emails do you wish to send on the festival? Will you send the emails to new or old customers? You need to start planning about the content and when to send. If you start early, you will get more opportunities to reiterate.

What is the first thing about an email that grabs your attention and compels you to open an email from strangers? Subject line, isn’t it? If the subject of the email is interesting, everyone will be interested in opening and reading further. With more number of people reading your email, the probability of conversion also increases. In fewer words, you need to describe what is in the email.

The readers can interact with you in various ways; reporting your email as spam, writing back to you, asking a question and more. You need to be ready for all these situations and reply instantly for creating that impression you want.

There should be one call to action so that you meet the objective of sending these emails. Don’t brand or market too much. However, one is enough to bring your point clear. No marketing is complete without a call to action button. The idea is to make the readers take action after reading your email.

There are several things you need to implement while sending emails. You need to be careful about not doing a few things ever. You should not add a big image that blocks most of your content. It can be disappointing for the readers. Optimization of your email for mobile viewing is essential. If the impact of reading an email on a mobile phone is seamless, you gain more visibility. Don’t add a “from name” something casual. Ensure to add your full name than assigning something else. The pre-header text is an important aspect of an email. Add the area with useful and attractive information that you want the readers to read before they open the email. With so many things on your mind, you may be excited to send an email to the receivers. Don’t try to be too fast with this action. Instead, first send an email to your alternate email address. Open the email and check for errors. Don’t send without proof-reading. Don’t make factual errors. When you do so, you will lose the trust of the readers.