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What is a ULIP (Unit Linked Insurance Plan)

Unit Linked Insurance Plan or ULIP is your gateway to cost-effective market linked investments. It is a market-linked product that gives you dual benefit of insurance & investment. 

A part of the premium is deducted in form of Mortality charge for providing life insurance cover, while the remaining amount is invested in equity or debt funds for growth on invested amount. Moreover, ULIPs offer you an array of fund options to invest your premiums ranging from 100% debt to 100% equity (with varying degrees of risk-return potential).

Things to keep in mind while investing in a ULIP

Research & read extensively about ULIP plans, understand as much as you can

While you leave a lead with any insurer, make sure to interact with their sales call centre to clarify all your doubts about ULIP charges & payout structure for the fund value as well as cover amount

Understand the charge structure that applies at the time of purchase as well as throughout the life of the ULIP plan

Don’t make a decision based on just the features rather identify a plan and fund that best suits your financial risk appetite and life stage. If you have a high risk appetite, invest in a high-risk, high-return equity fund.

Types of ULIP Plans

1. ULIP for Retirement: In this plan, you make premium payments for the premium payment duration, and the vested amount is then available for your long-term retirement goals

2. ULIP for Wealth Creation: This plan helps you to create a corpus over a period of time. These plans are highly recommended for young investors in their late twenties or early thirties, once you have settled in and can start investing a part of your income towards future goals.

3. ULIP for Child: As a parent, you want to provide the best present & future for your children. A ULIP for child will make sure that your child’s future education goals are protected, even if you are no longer around. At the time of death of the life insured, Max Life Online Savings Plan for child provides a lumpsum Sum Assured along with monthly income benefits, which will make sure that even the present expenses of your child are taken care of.

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Top 3 reasons to buy Online ULIP plan...

  • Online ULIP plan offer lower charges on investments
  • Convenience to buy anytime and from anywhere
  • Flexibility and freedom to choose policy terms, premium payment term and sum assured multiples

7 Reasons why ULIPs are good choice

What are the different types of charges in ULIP?

Additional Benefits Through Riders

Fund options and their performances

Below are different funds available for investment

Fund options and their performances

Below are different funds available for investment
High Growth Fund
(SFIN: ULIF01311/02/08LIFEHIGHGR104)

Investment Group: Equity

Fund Returns
26.53%
Benchmark* Returns
23.49%
*(Nifty MidCap Free Float 100%)
Nature of Fund
An open ended equity multicap fund with focus on midcaps
Investment Strategy
The fund is a multi-cap fund with a focus on mid cap equities, where predominant investments are equities of companies with high growth potential in the long term (to target high growth in capital value assets). At least 70% of the Fund corpus is invested in equities at all times. However, the remaining is invested in government securities, corporate bonds and money market instruments; hence the risk involved is relatively higher.
Secure Plus Fund
(SFIN: ULIF01628/04/09LIFESECPLS104

Investment Group: Debt

Fund Returns
7.08%
Benchmark* Returns
7.32%
*(CRISIL Bond Index 100%)
Nature of Fund
An open ended debt fund which invests across duration with bias towards government securities
Investment Strategy
(This Fund is available only under Systematic Transfer Plan (STP), Lifecycle Based Portfolio and Trigger Based Portfolio strategy) .The investment objective of the Fund is to provide higher security of investment by way of higher proportion of investment in sovereign papers that carry an implicit guarantee for repayment of principal and interest from the Government of India. This Fund invests in debt instruments such as Government Securities, Corporate Bonds, Money Market Instruments etc. issued primarily by Government of India/State Governments, Corporate and banks. The Fund also invests in money market instruments as prescribed by IRDAI. No investment is made in equities.
Growth Super Fund
(SFIN: ULIF01108/02/07LIFEGRWSUP104)

Investment Group: Equity

Fund Returns
15.27%
Benchmark* Returns
14.93%
*(NSE Nifty 100%)
Nature of Fund
An open ended equity fund with focus on large caps
Investment Strategy
This is primarily an equity oriented fund. At least 70% of the Fund corpus is invested in equities at all times. The remaining is invested in debt instruments across Government, corporate and money market papers.
Growth Fund
(SFIN: ULIF00125/06/04LIFEGROWTH104)

Investment Group: Equity

Fund Returns
11.00%
Benchmark* Returns
11.56%
*(Crisil Bond Index 50% and NSE Nifty 50%)
Nature of Fund
An open ended hybrid fund with equity portion
focused on large caps
Investment Strategy
This fund invests in various asset classes such as Equities, Government Securities, Corporate Bonds and Money Market Instruments. The equities exposure in the Fund will at all times be at a minimum of 20% but not more than 70%. The Fund invests the remaining Fund corpus in debt instruments across Government, corporate and money market papers.
Balanced Fund
(SFIN:  ULIF00225/06/04LIFEBALANC104)

Investment Group: Balanced

Fund Returns
9.66%
Benchmark* Returns
9.96%
*(Crisil Bond Index 70% and NSE Nifty 30%)
Nature of Fund
An open ended hybrid fund investing in a mixture of debt instruments and equities
Investment Strategy
This fund invests primarily in debt instruments such as Government Securities, Corporate Bonds, Money Market Instruments etc. issued primarily by Government of India/State Governments and to some extent in Corporate Bonds and Money Market Instruments. The Fund invests minimum of 10% and up to maximum of 40% of Fund corpus in equities.
Conservative Fund
(SFIN: ULIF00325/06/04LIFECONSER104)

Investment Group: Debt

Fund Returns
7.44%
Benchmark* Returns
8.23%
*(Crisil Bond Index 90% and NSE Nifty 10%)
Nature of Fund
An open ended hybrid fund investing predominantly in debt instruments
Investment Strategy
Conservative Fund invests primarily in debt instruments such as Government Securities, Corporate Bonds, Money Market Instruments etc. issued primarily by Government of India/State Governments and to some extent in Corporate Bonds and Money Market Instruments. The Fund invests up to 15% of Fund corpus in equities
Secure Fund
(SFIN: ULIF00425/06/04LIFESECURE104)

Investment Group: Debt

Fund Returns
6.53%
Benchmark* Returns
7.32%
*(CRISIL Bond Index 100%)
Nature of Fund
An open ended debt fund which invests across duration
Investment Strategy
This fund invests in debt instruments such as Government Securities, Corporate Bonds, Money Market Instruments etc. issued primarily by Government of India/State Governments, Corporate and banks. The Fund also invests in money market instruments as prescribed by IRDAI. No investment is made in equities.
Diversified Equity Fund
(SFIN: ULIF02201/01/20LIFEDIVEQF104)

Investment Group: Equity

New Fund

Nature of Fund
An open ended equity multi cap fund with focus on large and mid caps
Investment Strategy
The investment objective of the fund is to invest at least 70% of the fund corpus in a diversified basket of equity stocks over the entire market capitalisation range, primarily focusing on large and mid-cap companies covering a wide variety of sectors to provide investors with long term growth opportunities while ensuring liquidity of investments.
Money Market Fund II
(SFIN:ULIF02301/01/20LIFEMONMK2104)

Investment Group: Debt

New Fund

Nature of Fund
An open ended liquid fund which invests only in money market instruments
Investment Strategy
The investment objective of the fund is to deliver returns linked to Money Market levels through a portfolio with minimal interest rate and credit risk so as to provide a high level of safety of capital.
Dynamic Bond Fund
(SFIN: ULIF02401/01/20LIFEDYNBOF104)

Investment Group: Debt

New Fund

Nature of Fund
An open ended debt fund which invests across duration with bias towards corporate bonds
Investment Strategy
The investment objective of the fund is to generate superior returns by investing in high quality debt instruments including Government securities, corporate bonds and money market instruments with an objective to maximize returns keeping in mind safety and liquidity of the portfolio.
Sustainable Equity Fund
(SFIN:ULIF02505/10/21SUSTAINEQU104)

Investment Group: Equity

New Fund

Nature of Fund
An open ended equity fund investing in companies that are in compliance on ESG principles
Investment Strategy
The objective of the fund is to focus on investing in select companies from the investment universe, which conduct business in socially and environmentally responsible manner while maintaining governance standards.
Pure Growth Fund 
(SFIN: ULIF02630/12/22PUREGROWTH104)

Investment Group: Equity

New Fund

Nature of Fund
The investments in this fund will specifically exclude companies dealing in Banking, Alcohol, Tobacco products etc.*
Investment Strategy
The objective of the fund is to provide medium to long term return to the investors by actively managing portfolio through investment in equities, cash and money market instruments. Fund will not invest in companies that derive significant share of income from sectors such as Alcoholic beverages, Tobacco and tobacco products, certain animal produce, Gambling, Banking & Financial Services and Entertainment (cinema, TV etc.).*For Details please refer to the Sales Literature
NIFTY Smallcap Quality Index Fund
SFIN: ULIF02702/08/23NIFTYSMALL104

Investment Group: Equity

New Fund

Nature of Fund
To invest in a basket of stocks drawn from the constituents of NSE Smallcap 250 Quality 50 index. 
Investment Strategy
The objective of the fund is to invest in a basket of stocks drawn from the constituents of NSE Smallcap 250 Quality 50 index. The fund will invest in the companies of the above index with similar weights as the index and generate returns as closely as possible, subject to tracking error.

Note: Returns are 5 year compounded annualised growth rate (CAGR). Past performance is not indicative of future performance. Star rating is Overall Rating. Rating and returns are as on 31st January 2024

“ The Above mentioned Fund returns are after deduction of Fund Management Charges (FMC) ”

 

In the unit linked insurance policies, investment risk in the investment portfolio is borne by the policy holder. Past performance is not necessarily indicative of future performance. The linked insurance products do not offer any liquidity during the first five years of the contract the policyholder will not be able to surrender/withdraw the monies invested in linked insurance products completely or partially till the end of fifth year. Returns are 5 year compounded annualised growth rate (CAGR). Rating and returns are as on 31st January 2024

© 2020 Morningstar. All Rights Reserved. The information, data, analyses and opinions (“Information”) contained herein: (1) include the proprietary information of Morningstar and its content providers; (2) may not be copied or redistributed except as specifically authorised; (3) do not constitute investment advice; (4) are provided solely for informational purposes; (5) are not warranted to be complete, accurate or timely; and (6) may be drawn from fund data published on various dates. Morningstar is not responsible for any trading decisions, damages or other losses related to the Information or its use. Please verify all of the Information before using it and don’t make any investment decision except upon the advice of a professional financial adviser. Past performance is no guarantee of future results. The value and income derived from investments may go down as well as up.

The ‘Morningstar Overall Rating’ is a quantitative assessment of a fund’s past performance—both return and risk—as measured from one to five stars, with one (1) being the lowest and five (5) being the best as on 31st Oct, 2021.

Frequently Asked Questions

1. Is purchasing ULIP online safe?

Buying a ULIP online is as safe as buying a mobile phone or any other household stuff. Safety and transparency is at the core of Max Life Insurance online solutions. It can be broken into 3 parts:

  • While reading through the product details – All the charges and the terms and conditions of the product are displayed on the company website. You can read the IRDA approved product brochures to get a sense of what product has to offer and how will the company invest your money
  • While filling the application form: The personal details that you share while filling the application form are kept completely confidential in the system. The details like your phone number and/or email id are used only to communicate important policy information to you only if you allow company to. You have an option to opt out of the communication
  • While making the payment: Your payments are processed through very secure payment networks. These are very robust systems that do not allow any kind of data leakage or frauds.
  • During customer services: There are auto-servicing options available to you. You can log on to our website to avail services like downloading premium statements, making renewal premium payments, changing your personal details and a host of other online services. These are completely free of cost. Aside, you may also call us our 24X7 services dial-in numbers to avail any services.

2. How can ULIP investment help you save tax?

Save tax under Sections 80C & 80CCC

A ULIP product comes with a lock-in period of five years. This product also comes under the exempt-exempt-exempt (EEE) category for the income tax.

You can get the tax benefit while investing which means the earnings from the fund are not taxable and the maturity is also not taxable under section 10D of income tax.

This follows from the income tax provision that 'any sum paid to keep in force' a life insurance policy can be claimed as a deduction. This includes the extra components like GST etc. that have been paid to the insurer.

The two key provisions of the Indian IT Act that are applicable for ULIP plan are:

·         Section 80C (life insurance premium is exempt from tax)

·         Section 80CCC (amount paid towards pension plans is tax exempt)

·         Section 10D

According to these provisions, an exemption of up to Rs. 1,50,000* is allowed under section 80C and section 80CCC in a financial year. This means that while you can certainly invest a higher amount, the total available deduction is capped at Rs. 1,50,000* per annum.

The important condition to keep in mind is that the yearly premium should be less than 10% of the sum assured offered by the ULIP. Hence, if the sum assured is Rs. 15 lacs and the yearly premium is less than Rs. 1.5 lacs, the entire amount is available for deduction. However, if the premium is higher, say Rs. 3 lacs for the same sum assured of Rs. 15 lacs, the available deduction is still Rs. 1.5 lacs - i.e. (10% of Rs. 15 lacs).

In addition, to claim the deductions, the ULIP must remain active for at least two years. Also, if you stop the ULIP during the second year, the benefits availed in the first year are also withdrawn. So ensure that you have a long-term investment horizon and continue to pay the premiums for the entire paying term.

The sum assured that is paid out for the life insurance cover is also tax exempt under Section 10D. Along with this the fund corpus that you will get under the plan benefits as the Maturity amount will also be tax exempt.

* Tax benefits are subject to the changes in tax laws. All the tax benefits are subject to the tax laws prevailing at the time of payment of premiums.

3. Is there any additional discount that company offers in purchasing the product online?

Few insurers may offer discounts due to reduced distribution costs. However, you get the benefit of minimal charges in online products. For example, in the online savings plan, there are no policy administration charges and no policy admin charges.

4. How can Max Life's plan help me plan for Long Term Wealth Creation?

The company is offering two variants of the product - Wealth and Child and aims at achieving maximum return for its customers.

These variants of the online ULIP product from Max Life Insurance have several unique propositions that give the customers freedom to choose any combination of the premium payment term and the policy maturity term (minimum 5 years to maximum 30 years) and decide the sum assured in the Wealth Solution. The Child Solution variant offers inbuilt benefits for the child in case of the death of the insurer.

Wealth Variant – Maximizes long term wealth creation while offering tax exemption on premiums paid and maturity proceeds (under applicable income tax laws). This variant offers a unique flexibility to choose a higher life insurance cover.  

Child Variant – In addition to creating long term corpus this variant offers a triple protection benefit to ensure that the financial future of the child is secure even in case of death of the parent insured.

Child variant offers:-

i) Lumpsum payout of Sum Assured in case of death of the parent insured: To take care of immediate short term needs

ii)  Monthly Family Income Benefit of 1% of Sum Assured: To take care of recurring expenses like school fees etc.(Refer detailed brochure for detailed benefit)

All future premiums will be funded by Max Life Insurance: To ensure that policy continues even after the death of the parent Insured so that the corpus planned for child’s future continues to grow.  

5. What are the things you should keep in mind while investing in a ULIP?

ULIP is a relatively complex life insurance plan wherein each variant has its own set of features & benefits, and charge structure. While the benefits a manifold, the complexity of understanding the details can’t be undermined. To make this process easier and simple, keep the following checklist in mind:

-       Do you research and read extensively about ULIP plans, understand as much as you can

-       While you leave a lead with any insurer, make sure to interact with their sales call centre to clarify all your doubts about ULIP charges & payout structure for the fund value as well as cover amount

-       Understand the charge structure that applies at the time of purchase as well as throughout the life of the ULIP plan

-       Don’t make a decision based on just the features rather identify a plan and fund that best suits your financial risk appetite and life stage. If you have a high risk appetite, invest in a high-risk, high-return equity fund.

You should always check how a fund has performed over the last 3-5 years before you invest your hard-earned money

6. How to optimize your returns from a ULIP Plan?

With a Unit Linked investment plan, you get an opportunity to invest your hard-earned money in equity & debt funds. This market-linked insurance plan gives you an opportunity to earn returns for your investments based on markets. While you set out with a goal in mind, it is important to spread your risk across different asset classes. This will help you to get balanced returns, i.e. if a loss happens on a particular asset class, it can be offset by profit made on another. This will help to reduce the overall risk of your investments.

At the same time, ULIPs give you the flexibility of free switches between funds. This will enable you to make the most of changing economic scenarios, as well as utilize your increased income pool in the future.

1.      Understand your life stage needs

On the financial risk profile scale, you may range from a conservative investor to a risk taker. While this will help you to decide between the fund choices, be judicious & switch from riskier equity funds to less risky debt funds as you get older, and are nearer to your goal realization time period.

2.     Balance your debts and equities

Selecting between the debt and equity ratio depends on your life stage needs. As a thumb rule, if 100 is the total investment you must deduct your age from this and invest the remainder into equity. For example, if you are 30 years of age, then you should invest (100-30) 70% in equities and 30% in debt.

3.     Utilize the power of fund switching options

Once you understand fund value movement and how it interplays with the equity market, you can try using switching option available with ULIPs. This option is available free of cost with Max [SK(H-L1] Life Online Savings Plan[RD(H-DC2] [a3]  & can be used any number of times in a year.

4.     Marry changing economic scenarios to your fund choices

When market sentiments suggest that equity markets are overvalued and expensive to enter, you may switch from equity funds to conservative debt funds. And it may be a good strategy to switch back only when equity markets have corrected. It is always a good idea to stay up-to-date with market trends, as your have invested your hard-earned money and this will help you to make more money with your money.

Most Popular Articles !

Most Popular Articles !

What are the different types of ULIPs?

ULIPs give you the dual benefit of saving for various life stage goals along with an insurance cover. ULIPs are also one of the best tax saving instruments. There are multiple fund options available in a ULIP Plan. You should choose from a list of available funds based on your needs, appetite for risk and time horizon. Before choosing, you should be clear about the financial objective of that investment and for how many years you plan to stay invested. Read this article and make the right choice for yourself.

Maximize Your Returns with ULIPs

Unit Linked Insurance Plans are cost-effective market linked investments. They don't just offer you a professionally managed investment cum protection platform, but also provide an entry to an ever-attractive equity market. ULIPs offer you an array of fund options to invest your premiums ranging from 100% debt to 100% equity. You can maximize your returns from ULIPs by smart use of the switch and premium redirection features to leverage changes in the market. Read on to find more details.

Save tax with ULIPs

ULIP plans offered by life insurance companies are such financial instruments that offer tax savings as well as multiple other benefits. In fact, based on the tax bracket you fall into, ULIPs can help you save up to Rs. 45,000* in taxes each year! According to these provisions, an exemption of up to Rs. 1,50,000 is allowed under section 80C and section 80CCC in a financial year. The important condition to keep in mind is that the yearly premium should be less than 10% of the sum assured offered by the ULIP. Let us learn more...

Unit Linked Pension Plans - a smart choice for your retirement!

You can invest in a ULIP, a low-cost, long-term investment option to strengthen your retirement plans. It’s a pension scheme that combines both, insurance and investment. On the back of flexibility and transparency, ULIPs encourage goal-based savings and offer tax benefits to investors. As ULIPs bring in a disciplined approach to investment, it helps an investor fulfill life goals such as retirement planning. What is your investment appetite? Have you planned for retirement yet? If not, start planning for your retirement now!

4 Tips to Get Better Returns with ULIPs

When you invest in ULIPs, to create a versatile portfolio, it is best to spread your risk and investment across different asset classes. The primary determinant of risk and return in a portfolio is asset allocation. This ensures that return gets balanced out, compensating for any loss made on any asset class with profits made by another, reducing the overall risk. ULIPs also give you the flexibility of free switches between funds to help you effectively manage the portfolio asset allocation. Read to know tips to get better returns on ULIPs.

ARN: PCP/USP/17082021

Why Choose Max Life

Here are some of the numbers that speak about our accomplishments

Why Choose Max Life

Here are some of the numbers that speak about our accomplishments
Claims Paid Percentage

99.51%

99.51%

(Source: Individual Death Claim Paid Ratio as per Audited Financials for FY 2022-2023)

Max Life's Presence

269 Offices

269 Offices

(Source: As reported to IRDAI, FY 2022-23)

Sum Assured

₹1,397,142 Cr.

₹1,397,142 Cr.

In force (individual) (Source: Max Life Public Disclosure, FY 2022-23)

Assets Under Management

₹122,857 Cr.

₹122,857 Cr.

(Source: Max Life Public Disclosure, FY 2022-23)

More reasons why our customers choose us

Let’s Connect

Let’s Connect

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