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DISCLAIMERS

BEWARE OF SPURIOUS PHONE CALLS AND FICTITIOUS/FRAUDULENT OFFERS

IRDAI Clarifies to public that:

IRDAI is not involved in activities like selling insurance policies, announcing bonus or investment of premium.
Public receiving such phone calls are requested to lodge a police complaint.

IRDAI - Registration No. 104. ARN/Web/01/080719 Category: Life. Validity: Valid. Corporate Identity Number (CIN):U74899PB2000PLC04-5626. Trade logos displayed above belong to Max Financial Services Limited and Mitsui Sumitomo Insurance Co. Ltd. respectively and are used by Max Life Insurance Co Ltd under a license.

Copyright @2016 Max Life insurance Co. Ltd.

Max Life Insurance Co. Ltd. is a Joint Venture between Max Financial Services Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Registered Office: 419, Bhai Mohan Singh Nagar, Railmajra, Tehsil Balachaur, District Nawanshahr, Punjab -144 533. Corporate Office: Max Life Insurance Co. Ltd., 3rd, 11th and 12th Floor, DLF Square Building, Jacaranda Marg, DLF City Phase II, Gurugram (Haryana) - 122002. Operation Center: Max Life Insurance Co. Ltd, Plot No. 90-A Udyog Vihar, Sector 18, Gurugram (Haryana) - 122015.

Helpline: 1860 120 5577 (9:00 A.M to 6:00 P.M Monday to Saturday) * Call charges apply. Online Term Plan Helpline: 1800 200 3383. Fax Number:0124-4159397.

Email ids: service.helpdesk@maxlifeinsurance.com; online@maxlifeinsurance.com

Life Insurance Coverage is available in this Product

THE LINKED INSURANCE PRODUCTS DO NOT OFFER ANY LIQUIDITY DURING THE FIRST FIVE YEARS OF THE CONTRACT. THE POLICYHOLDER WILL NOT BE ABLE TO SURRENDER/WITHDRAW THE MONIES INVESTED IN LINKED INSURANCE PRODUCTS COMPLETELY OR PARTIALLY TILL THE END OF FIFTH YEAR.

Unit Linked Insurance Products (ULIPs) are different from the traditional insurance products and are subject to the risk factors. The premium paid in the Unit Linked Life Insurance Policies is subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Max Life Insurance is only the name of the insurance company and Max Life Online Savings Plan (UIN: 104L098V03) is only the name of the unit linked life insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges from your Insurance agent or the Intermediary or policy document of the insurer. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these funds, their future prospects or returns.

*#Some benefits are guaranteed and some benefits are variable with returns based on the future performance of your Insurer carrying on life insurance business. The assumed rates of return (4% p.a. and 8% p.a.) shown in the illustrative example are not guaranteed and they are not the upper or lower limits of what you might get back as the value of your Policy depends on a number of factors including future investment performance. The guaranteed and non-guaranteed benefits are applicable only if all due premiums .The Maturity Benefit shown in the illustrative example are inclusive/exclusive of taxes.

** Standard Premium For 24-Year Old Male, Non-Smoker, 25 Years Policy Term, 25 Year Premium Payment Term (exclusive of GST).

Max Life Smart Term Plan (UIN: 104N113V02), Max Life Smart Term Plan is a non- linked non-participating individual pure risk premium life insurance plan; upon policyholder's selection of Premium Back variant, this product shall be non-linked non-participating individual life insurance savings plan

Max Life Online Term Plan Plus (UIN 104N092V01 / UIN 104N092V02 / UIN 104N092V03/ UIN 104N092V04)

A Non-Linked Non-Participating Individual Pure Risk Premium Life Insurance Plan ^On payment of additional premium

Max Life Smart Wealth Plan is a Non-Linked Non-Participating Individual Life Insurance Savings Plan (UIN 104N116V03)

Max Life Assured Wealth Plan is a Non-Linked Non-Participating Individual Life Insurance Savings Plan (UIN 104N096V04)

*^Total premiums paid inclusive of any extra premium but exclusive of all applicable taxes, cesses or levies and modal extra. Return of premium option is available on payment of additional premium.

~The percentage saving computed is purely in terms of premium paid over the term (Difference between Limited and Regular pay) of the policy and does not account for time & other factors that may happen during this period. It is one of the many variants that the product offers and you can opt for it based on your individual needs. The percentage savings is for Online Term Plan Plus- Life Option for 1 Crore life cover for a 28 year old healthy male for a policy term of 40 years with regular income pay out option. The total premium will be 3,20,640 (in case of regular pay) and 1,79,520 (in case of 10 pay) excluding taxes.

**^ As per Annual Audited Financials, FY' 19-20

^*Claims for policies completed 3 continuous years. All mandatory documents should be submitted before 3:00pm on a working day.

Claim amount on all eligible policies 4 is less than Rs. 1 Crore. Claim does not warrant any field verification.

^^ – “Total premiums paid” means the total of all Premiums received, excluding Underwriting Extra Premium, loading of modal premium, Rider Premiums, and applicable taxes, cesses or levies, if any.

# – Terminal Benefit is the money back which is paid at the end of income pay-out period and amount is equal to “Total premiums paid”¹

## - “1.9x Times of Your Investment” means you get 1.9 times of your total premiums paid which includes following two amounts:

Sum of all guaranteed income payouts, payable at the end of the period (monthly or annual income frequency , as chosen), post completion of the Policy Term, for the pay-out period as per the variant selected by you.
Terminal Benefit (only for long term income variant) is the money back which is paid at the end of income pay-out period and amount is equal to “Total premiums paid”¹

Mandatory Documents :

Original policy document
Original/attested copy of death certificate issued by local municipal authority
Death claim application form (Form A)
NEFT mandate form attested by bank authorities along with a cancelled cheque or bank

account passbook along with nominee's photo identity proof • Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/viscera report (incase of accidental death)

^** All claims that qualify for InstaClaim™ will be paid within 1 working day from date of submission of all mandatory documents else Max Life will pay interest at Bank Rate as on beginning of financial year in which claim has been received (6.25 % for p.a. FY’19) for every day of delay beyond one working day. Interest shall be at the bank rate that is prevalent at beginning of the financial year in which death claim has been received. 5 Criteria applicable only for “Term plans” for Graduate, Indian resident with declared income >= 10 lacs with CIBIL score >= 650 (salaried) and >= 700 (self-employed) withno disclosed medical condition.

4 InstaClaimTM is available for all versions of Max Life Online Term Plan (UIN 104N078V01); Max Life Online Term Plan Plus (UIN 104N092V01 / UIN 104N092V02 / UIN 104N092V03/ UIN 104N092V04) and Max Life Smart Term Plan (UIN: 104N113V01 / 104N113V02).

*^^ To take care of your family's lifestyle, a recurring income benefit, equal to 1% of the Sum Assured, will be paid each month till the end of the policy term.

Mandatory Documents :

Original policy document
Original/attested copy of death certificate issued by local municipal authority
Death claim application form (Form A)
NEFT mandate form attested by bank authorities along with a cancelled cheque or bank account passbook along with nominee's photo identity proof
Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/viscera report (in case of accidental death)

*Total premium will be charged at the time of the policy issuance (subject to underwriting’s decision).

Insurance is the subject matter of solicitation. For more details on the risk factors, Terms and Conditions, please read the sales and rider prospectus carefully before concluding a sale. Tax benefits are eligible for tax exemption on fulfilling conditions mentioned under Section 10(10D) of income tax act 1961. Tax exemptions are as per our understanding of law and as per prevailing provisions of income tax at 1961 . Policy holders are advised to consult tax expert for better clarification /interpretation. Please note that all the tax benefits are subject to tax laws at the time of payment of premium or receipt of policy benefits by you. Tax benefits are subject to changes in tax laws. The monthly Income Benefit and Terminal Benefit may be taxable subject to extra premium being loaded at underwriting stage.

*(a) “Protect a smile” initiative is applicable for all term plans i.e.

Max Life Five Year Renewal & Convertible Term Insurance (Non Participating)- 104N001V01
Max Life Easy Term Policy- 104N002V01
Max Life Level Term Policy (Non-Participating/Non-Convertible)- 104N009V01
Max Life Platinum Protect-104N060V01
Max Life Platinum Protect II-104N060V02
Max Life Premium Return Term Plan- 104N069V01
Max Life Online Term Plan-104N078V01
Max Life Premium Return Protection Plan- 104N083V01
Max Life Super Term Plan- 104N086V01
Max Life Super Term Plan- 104N086V02
Max Life Super Term Plan- 104N086V03
Max Life Online Term Plan Plus -104N092V01
Max Life Online Term Plan Plus- 104N092V02
Max Life Online Term Plan Plus-104N092V03
Max Life Smart Term Plan-104N113V01.

(b) 1 year education of an under privileged child will be funded as part of Max Life CSR initiatives.

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DISCLAIMERS

BEWARE OF SPURIOUS PHONE CALLS AND FICTITIOUS/FRAUDULENT OFFERS