About IPQ

The survey aims at determining policyholders' level of protection, by evaluating their life insurance ownership, awareness levels and mental preparedness around protection

The survey intends to measure

About IPQ

The survey aims at determining policyholders' level of protection, by evaluating their life insurance ownership, awareness levels and mental preparedness around protection

The survey intends to measure

01

Level of knowledge of various
life insurance products

02

Degree of term insurance
preference and penetration

03

Primary fears and triggers
of life insurance purchase

04

Preferred channel of policy
purchase and more

Major Findings

Major Findings


India Protection Quotient stands at 35, whereas two third own life insurance




While 1/3rd India owns life insurance, only 1/5th owns term insurance




Around 2 in 5 people feel that their savings would last less than a year in case
of a mishap




Only 12% realized the
need for a critical
illness plan



Leaders Bytes

The survey reveals some interesting and startling findings about the state of protection in the country as well as the attitudes, behaviors and apprehensions that people have around life insurance

Leaders Bytes

The survey reveals some interesting and startling findings about the state of protection in the country as well as the attitudes, behaviors and apprehensions that people have around life insurance

Prashant Tripathy

Managing Director & CEO, Max Life Insurance

Media Coverage

Media Coverage

Let’s Connect

Let’s Connect

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