Why Choose Max Life

Here are some of the numbers that speak about our accomplishments

Why Choose Max Life

Here are some of the numbers that speak about our accomplishments
Claims Paid Percentage

99.34%

99.34%

(Source: Max Life Annual Audited Financials, FY 2021-22)

Max Life's Presence

269 Offices

269 Offices

(Source: As reported to IRDAI, FY 2021-22)

Sum Assured

₹1,174,515 Cr.

₹1,174,515 Cr.

In force (individual) (Source: Max Life Public Disclosure, FY 2021-22)

Assets Under Management

₹1,07,510 Cr.

₹1,07,510 Cr.

(Source: Max Life Public Disclosure, FY 2021-22)

More reasons why our customers choose us

More than a Decade of Securing Future

Crossed the 10,000 crore mark in Gross Written Premium for the first time

24% increase in the AUM taking it to Rs 44,370 Crores

Achieved 96.95% Claims Paid Ratio

Won the prestigious “Bancassurance Leader Award” and “Agency Productivity Award” at Indian Insurance Awards, 2015 in large companies category

Rated as "The Most Trusted Private Life Insurer" by the Brand Trust Report

Announced our foray into the e-commerce space with the launch of online buying option for 'Max Life Online Term Plans'

Re – named the company as "Max Life Insurance Co. Ltd."

Reached US$ I billion mark in total revenue and recorded our maiden shareholders' profit

Became the largest non-bank private life insurance company in India

Launched a range of new ULIP plans

Had a meaningful tie-up with Axis Bank to sell

Launched our first universal life product

Received CIO 100 Technology Award, 2009

Awarded the Gallup Great Workplace Award, 2009

Awarded the Superbrand status

Awarded the Asia Insurance Industry 'Innovation of the Year' award, 2009

Claims paid ratio improved to 98.26% (As Per Annual Audited Financials FY' 17-18)

30% increase in the Value of New Business

Claims Paid Ratio grew to 99.22%* (*As per Annual Audited Financials for FY19-20)

Ranked 24th in India’s top 100 best companies to work for, as recognised by Great Places to Work Institute, India

Max Life’s assets under management (AUM) crossed Rs.1,07,500 crore rising 19% over the last financial year

Recognized amongst the top 30 Best Workplaces in BFSI; and Top 50 Best Workplaces, as per the Great Place to Work Institute’s (GPTW) 2021 study

Our Vision

At Max Life, we envision being the most admired life insurance company in India by securing the financial future of our customers.

Our Vision

At Max Life, we envision being the most admired life insurance company in India by securing the financial future of our customers.

We’re on a Mission

We’re on a Mission

We are an honest life insurance company, committed to doing what is right.

We serve our customers through Long-Term Savings, Protection, and Retirement Solutions, delivered by our High-Quality Agency and Multi-Channel Distribution Partners.

We are a business with strong social relevance, and we contribute to society by supporting causes related to health.

Awards & Achievements

Awards & Achievements

Finance Transformation Award at the 10th Finance Transformation India Summit & Awards 2022
Special Mention for Internal Communications at Velocity Awards
Gold in Lead Generation and Data/Insights, Bronze in Most Effective Search Campaign at Maddies 2022
Awarded at The Economic Times Insurance Summit and Awards 2022 under the Swift and Prompt Insurer Category
Awarded at Cypher 2022 for Top Domestic Firm using AI/ML
Awarded "Best Finance Team of the Year" by ET Ascent in National Awards for Leadership and Excellence 2022
Gold in Best SEO/SEM Campaign by Adlift at the Afaqs Marketers Excellence Awards 2022
Gold for Best brand Loyalty Program at the ACEF Asian Leaders Forum & Awards for Branding, Marketing and CSR 2022
Awarded Advisors Initiative of the Year for India at Insurance Asia Awards 2022
Silver for Best Use of Internal Communications at Fulcrum Awards 2022
Silver at the Economic Times Brand Equity Kaleido Awards 2022 for the Best Internal Communications Campaign
Recognized by the Economic Times among the Best BFSI Brands 2022
Recognized by WCRCInt among India’s Most Trusted Brands 2022
Best Customer Service Initiative and Best Use of Relationship Marketing in a Loyalty Program, Customer Fest 2022
Bronze for ‘Best Ongoing Strategic Internal Communication Engaging Internal stakeholders’, ‘Best Internal Communication Campaign Leveraging using Various Channels of Communication’, and ‘Best Financial Services Sector Campaign under Products and Promotion’ at IPRCCA 2021
Awarded Gold, 2 Silver, and 2 Bronze at 11th ACEF Global Customer Engagement Awards, 2022
Awarded Gold in Excellence in Customer Experience for SDPL Initiative

ACEF Asian Leaders Awards for Branding, Marketing and CSR

Our Commitment to Communities

At Max Life Insurance, one of the foremost life insurance companies in India, we believe in contributing to the social and economic development of the society. See how we are making a difference in people’s lives.

Our Commitment to Communities

At Max Life Insurance, one of the foremost life insurance companies in India, we believe in contributing to the social and economic development of the society. See how we are making a difference in people’s lives.
Financial Literacy and Insurance Awareness

Max Life Insurance associated with ‘Haqdarshak’ in FY22 to create an impact in the lives of 15000 citizens in Haridwar and East Singhbhum and unlock a benefit value worth 10.2 Cr. Insurance Awareness & Financial Literacy leading to Sustainable livelihood is a key component of the project.

Building a Healthy India

Max Life donated PPE, antigen testing and safety Kits to frontline warriors, police officials, recovering patients from government hospitals and RWA’s in Delhi-NCR in 2020. Continuing into 2021, Max Life contributed about 60,000 safety kits across 350 locations Pan-India.

Environment Conservation

Our collaboration with Gurugram Metropolitan Development Authority (GMDA) for greening of metro line for 4.25 kms has brought a breath of fresh air in the urban concrete landscape of Gurgaon under the Green Gurugram Project.

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Meet Our Leaders

Meet Our Leaders

Prashant Tripathy

Managing Director & Chief Executive Officer

V. Viswanand

Deputy Managing Director

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Mr. Analjit Singh

Chairman, Max Life and Founder & Chairman Emeritus

Mr. K. Narasimha Murthy

Director, Max Life Insurance

Mr. Mohit Talwar

Director, Max Life Insurance

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Media and Coverage

Catch up with our Latest News Releases, Press Coverage, TV Campaigns, Press Reports, and Much More! Get all the action here!

Media and Coverage

Catch up with our Latest News Releases, Press Coverage, TV Campaigns, Press Reports, and Much More! Get all the action here!
Max Life Savings Plan with Guaranteed Returns

"Max Life Savings Plan with Guaranteed Returns"

Latest News 07 Jan '23

India Protection Quotient jumps to 43 with security levels restored to pre-pandemic era; shows steady progress from 35 in 2019: Max Life’s India Protection Quotient 5.0 survey (Jan 23)

Press Clips 07 Jan '23

Financial Express_India Protection Quotient jumps to 43 with security levels restored to pre-pandemic era: Survey

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Let’s Connect

Let’s Connect

Online Sales Helpline
0124 648 8900
 (09:00 AM to 09:00 PM Monday to Saturday)

service.helpdesk@maxlifeinsurance.com
SMS 'LIFE' to 5616188

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Customer Service Helpline
1860 120 5577
(9:00 AM to 6:00 PM Monday to Saturday)
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Please write to us in case of any escalation/feedback/queries.

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NRI Helpdesk
011-71025900; 011-61329950
(9:00 AM to 6:00 PM Monday to Saturday)

nri.helpdesk@maxlifeinsurance.com